On Page Optimisation (Optimization)

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On Page Optimisation (Optimization)
Defined: On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content.
On-Page SEO Checklist
• Always start with keyword selection, research and testing
• Meta Description tag
• ALT tags
• H1 tags
• URL structure
• Internal linking strategy
• Content
• Keyword density
• Site maps, both XML and user facing
• Usability and accessibility
• Track target keywords
• Expect results in 6-12 months
Avoid common on-page SEO mistakes such as:
• Duplicate content
• URL variants of the same pages
• Off-site images and content on-site
• Duplicate title tags
Do not use on-page SEO spamming tactics such as:
• Hidden text
• Hidden links
• Keyword repetition
• Doorway pages
• Mirror pages
• Cloaking